I identified two standout tools: ChatGPT (AI tool) and Hootsuite (non-AI social media management platform). Both offer free access options and provide valuable functionality for PR professionals managing media outreach, content creation and brand reputation.

Creative responsibility is unavoidable. Every piece of content released into the world shapes perception in some way. When we approach storytelling with intention, integrity, and awareness, creativity becomes a force for connection and change. I am no longer interested in creating just to be seen. I am interested in creating work that is felt, remembered, and meaningful. That is where real influence begin

The assignment that stood out to me the most was producing my podcast. It allowed me the freedom to be creative while requiring thorough behind the scenes work. Researching copyright law, liability, and ethical standards significantly changed how I view content creation.

I thought I understood storytelling… until this course forced me to slow down, research deeper, and interview real people. What I learned surprised me, challenged me, and ultimately transformed the way I create

This assignment also reinforced the importance of authenticity and emotional connection when communicating powerful messages, particularly on social issues such as fathers’ rights and family advocacy.