The Art Of Influence
Throughout this course, I was able to develop and refine a number of creative and strategic communication skills that directly align with my professional goals in marketing and public relations. The experience not only met my expectations but exceeded them by giving me the opportunity to apply theoretical concepts in practical, real-world scenarios. Each assignment challenged me to think more critically about audience engagement, messaging tone, and the power of persuasion in shaping public perception.
My favorite assignment during this course was creating a Public Service Announcement (PSA) from the ground up. From concept development to writing the A/V script and pairing it with meaningful imagery, the process allowed me to bring my vision to life in a structured yet creative way. It pushed me to think like both a storyteller and a strategist understanding how every line, sound, and visual element can influence how an audience feels and reacts. This assignment also reinforced the importance of authenticity and emotional connection when communicating powerful messages, particularly on social issues such as fathers’ rights and family advocacy.( View Video here)
Among the many topics covered this month, I found the principles of persuasion to be the most valuable for my career in public relations. Understanding how to ethically influence behavior and attitudes is at the heart of every successful campaign. Learning how to use ethos, pathos, and logos effectively will help me craft messages that not only capture attention but inspire trust and action.
The knowledge I gained this month will serve as a foundation for working with other professionals in the public relations industry. Whether collaborating with clients, media outlets, or internal marketing teams, I now have a stronger grasp of how to design persuasive communication strategies that align with organizational goals. This course strengthened my ability to merge creativity with analytical thinking skills that are essential in producing impactful campaigns and managing brand reputation in a competitive digital environment.
In conclusion, this course has been a meaningful step toward mastering my craft as a marketing and public relations professional. It has reinforced the value of clear, persuasive, and purposeful communication, something I will continue to carry forward throughout my career
