In the Beginning

A man wearing a red baseball cap, a black t-shirt with large red Chinese characters on the back, and light blue jeans, standing outdoors with a blurred background of trees.
A man with tattoos, a beard with gray, wearing a red cap and a graphic t-shirt, standing outdoors under a structure, with his arm flexed.

Every brand starts with a spark. For In the Beginning, the California-born clothing line by designer Brandon Tate spark was more than just fabric and stitching. It was a statement. What began as an idea has evolved into a movement, and I’ve had the privilege of helping shape that story from concept to culture.

A man with tattoos on his arms wearing a red baseball cap, graphic T-shirt, and light jeans, standing outdoors under a covered structure.

Through strategic marketing and public relations, I have worked alongside the brand to transform raw vision into identity, building narrative, crafting visuals and positioning In the Beginning not just as apparel but as a message worth wearing. In todays world, it is not enough to have a product. You need presence. You need voice. You need story.

And that is where I come in.